Fleet Communication Procedures

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The Fleet Communication Procedures are administrative policies established by the Chief of Fleet Communications in consultation with the Commander-in-Chief pursuant to section 4.3 of the fleet's policies. These procedures govern the execution of the fleet's communication programs.

The Executive Staff and the Department of Fleet Communications will work toward the realization of this plan in order to achieve successful public relations, marketing, and recruiting outcomes.

Internal Communications

  1. The Federation News Network must be the centerpiece of the Sixth Fleet’s internal communications.
    1. The fleet will centralize its news distribution through FNN.
      1. A single source of fleet news and commentary will build support among players and commanders.
      2. A dynamic blogging platform has the capacity to integrate with many other Internet services that might benefit the fleet internally or externally.
      3. A centralized news distribution systems means that all other news feeds, like the one on Memory Zeta, will be integrated with FNN or eliminated.
    2. FNN will embrace a blogging style of publication.
      1. Blogging is the modern method of distributing large news and opinion pieces and lends itself to the ways that Internet-goers use the web today.
      2. Posting individual news items, interviews, trivia questions, MZ article highlights, etc. is the way that people consume information today.
    3. Players and Commanders will be encouraged to interact with FNN.
      1. FNN is not an elitist publication; it is populist at its heart. Its purpose is to benefit the players, commander, simulations, and fleet.
      2. Players are encouraged to submit news, articles, essays, ideas, etc. FNN will incorporate as much player content as possible.
      3. The game is about the players, and the purpose of commanders is to facilitate the game for the fun of all. One way players have fun is by the acknowledgement of their good work. Game Managers and Assistant Game Managers are asked to submit commendations and promotion to the FNN, so that the entire fleet can celebrate the successes of our players.
      4. Furthermore, rewarding our players for fun well done does not require the granting of promotions or commendations. Game Managers and Assistant Game Managers will submit exceptional posts to the FNN so that the entire fleet can enjoy the good writing and great imaginations of our players. Making players feel good about the game makes them want to stay.
    4. FNN is a major component of Fleet Communications and requires staff support.
      1. An editor(s) will manage the FNN.
      2. The editor may appoint reporters to help fulfill the FNN’s mission.
  2. Memory Zeta must be the centerpiece of the Sixth Fleet’s content exchange, and as such, it is important to Fleet Communications.
    1. MZ is not specifically a division of Fleet Communications.
      1. Fleet Operations is responsible for programming and servicing MZ.
      2. Creative Resources is responsible for managing content.
      3. Fleet Communications coordinates with Fleet Operations and Creative Resources to optimize MZ’s public relations, marketing, and recruitment potential.
    2. Memory Zeta must be attractive.
      1. Fleet Communications works with Fleet Operations to brainstorm and implement a user interface that will appeal to our players and potential players who visit our websites.
      2. Fleet Communications will work with Fleet Operations to prioritize the creation of a user interface skin that ties the database visually into the fleet’s other websites.
      3. Fleet Communications will work with Creative Resources to highlight player content like biographies and articles on MZ.
  3. The Sixth Fleet and simulation websites must be essential tools that support our games and attract new players, and as such, it is important to Fleet Communications.
    1. Website development is the purview of Fleet Operations and individual simulation commanders.
    2. Fleet Communications will provide advice and feedback to Fleet Operations and simulations on how they can optimize their websites for marketing and search engine results.
  4. Sixth Fleet must use a fleet-wide email list to distribute news from FNN (or important non-public information) directly to the players.
    1. Fleet Communications will manage this list.
    2. Personnel Administration and/or the simulation commanders will communicate email addresses of new players to Fleet Communications.
    3. The fleet email list is not intended for spam. Only Senior Staff members will be authorized to post to the list.
  5. The Sixth Fleet forums must be reviewed for continuation in the Fleet Communications program.
    1. Fleet Communications will work with Fleet Operations to determine whether the fleet forums should be continued.
    2. If continued, the fleet forums will concentrate on topics best suited for the forum medium and not topics better suited for FNN, simulation discussion lists, etc.

External Communications

  1. The Sixth Fleet must engage in a direct advertisement campaign.
    1. The fleet and each simulation must have quality marketing materials.
      1. Marketing materials should be made in classic banner styles, as well as modern image sizes used by organizations like Facebook.
      2. Fleet Communications will work with Fleet Operations or players with skills in graphic arts to review and, if necessary, revise the fleet’s marketing materials.
    2. Fleet Communications will engage the fleet in targeted banner exchanges with other important Star Trek role-playing games, focusing on high traffic partners that will yield results.
    3. Fleet Communications will investigate purchasing advertisement on Facebook.com and other websites, where advisable.
    4. Fleet Communication will add the Sixth Fleet to appropriate website directories.
  2. The Sixth Fleet must use social media tools to attract new users.
    1. Social media is how Internet users communicate today.
    2. Fleet Communications will maintain accounts on popular social media tools like Facebook and Twitter.
    3. FNN will interface its content with the fleet’s social media accounts in order to distribute our information to potential players.
    4. Senior staff and simulation command teams should “like” and “re-tweet” Sixth Fleet on their personal and simulation social medial accounts to spread our information across a wider base of potential players.
  3. Sixth Fleet must actively recruit new players.
    1. Fleet Communications will investigate recruitment opportunities and share this information with the senior staff and simulation command teams.
    2. Fleet Communications will support and, where possible, coordinate recruitment initiatives.
    3. The responsibility of recruiting new players is too large for any one person or small group.
      1. Senior staff will make all reasonable efforts to support Fleet Communications and simulation command teams in recruitment.
      2. Simulation command teams will be responsible for taking action to recruit new players.
      3. All public relations and marketing efforts are intended to support recruitment.
  4. The Sixth Fleet must cooperate with other Star Trek role-playing games.
    1. Inter-fleet cooperation is the means by which the Star Trek role-playing genre will survive and collectively thrive.
    2. Fleet Communications will support the Commander-in-Chief and Deputy Commander-in-Chief in efforts to open dialogue between the Sixth Fleet and other fleets.